Celebrities often use the livestream service for promotional streams. These include niconico live streams, niconico images and niconico 3D amongst others. As the business has expanded, a number of derivative services have also been developed that go beyond the scope of video sharing services. However, several weeks later in March 2007, Nico Nico Douga relaunched by hosting videos on their own servers.ĭue to an increasing overseas user base, niconico is now available in Taiwanese, German, Spanish and English. The increased access from Nico Nico Douga placed extra strain on YouTube's infrastructure, causing them to block access from Nico Nico Douga in February 2007 rendering the service to be unusable. These comments were overlaid directly over the video and would scroll across the screen from right to left. When Nico Nico Douga was first launched in January 2007, it originally used YouTube as a video source, but allowed users to post and view comments from other Nico Nico Douga users. This allowed users to comment on and view comments that were directly related to something occurring in the video, which helped to create a shared watching experience amongst users.īilibili, a chinese video sharing service now uses the same comment model. Users are able to upload and view video content, however niconico was unique at the time in that user comments would be overlaid directly onto the video synced to a specific playback time. The staff at the time decided that instead of going with a cool, flashy name, it would be better to go with a name with a friendly feel, as this might possibly help them win popular opinion and avoid issues further down the line.

Before niconico was formed, there were concerns in regards to copyright and the legality of the service. “Niconico” is a Japanese ideophone, meaning to smile.

Niconico (formerly Nico Nico Douga, abbreviated as NND) is Japan's largest video sharing service provided by Dwango.

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